MODERN MUSE
fall, winter, 2023
Individualism is the new direction of our global culture and is further advanced and more in focus than ever before. Collectivism, or stressing the importance of the community is only then in focus when the rights and concerns of each person are almost equally important as those of the community as a whole. Independence and personal identity, but mostly a person´s self-image are defined as one of the most important things in individualism cultures.
Translated into the here and now and into our every-day-life this means everyone should find out (in case you do not know this yet) who you are and everyone has to come to peace with the outcome of questioning one´s identity and characteristics, personal values, goals and ambitions.
The true power of individualism is accepting who you are and not feeling the need to change or to copy others and be happy with it.
For those of you that know TRINITY haircare already for more than 10 years you might still remember that the above mentioned phrase has been our brand motto for several years.
And even though we changed this into QUALITY.PASSION.YOU! some few years ago, this former brand motto is still very much accurate and present!
The European Artistic Team of TRINITY haircare wants YOU to look into the mirror, also at your hairdresser, but mostly at home, and see your positives, not your negatives.
Always remember that everyone is unique and that beauty begins the moment you start to be yourself.
Modern Muse is an ode to yourself,
created for you by TRINITY haircare.
